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Look and Feel : blumbite
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What makes a great render?

What makes a great render? Is it its color palette? Its level of detail? Or the story behind it? These are Blumbite’s six commandments to nailing those imperfect-thus-perfect renders that make the clients go Hallelujah!

Cinematography: the right look and feel.

Being a computer whiz will only take you so far, but knowing how to read the light in Caravaggio’s The calling of St. Matthew and translating it into a render is set to go the distance. Watch experimental movies and printscreen the shots that catch your eye. Perhaps they offer an innovative perspective or have the most beautiful colors you’ve ever seen on film. The same goes for photography. You may not be the next Demarchelier, but a keen eye will make a difference when it comes to giving your render that special feel.

Caravaggio, The calling of Saint Matthew

Framing: an innovative point of view.

Escape from the stereotypical frames and perspectives. Feel free to play with depth and different levels within an image. Once again, learn from the masters. If you thought you had run out of excuses to watch Hitchcock’s Rear Window one more time, think again.

Hitchcock, Rear Window, 1954

Deco: less is more.

Decorating renders is a blast. This is when you can get your creative mojo flowing and print your own personal style to the render. The key is to keep it simple and clean. If you need to hang a painting, think abstract. If you need to put something on the table, think original (we’ve seen too many open laptops and glasses of wine).

Colors: strokes and harmony.

Like music, colors set the rhythm of an image. Work with accents and harmony to appeal to the subconscious. Have you ever tried leaving one color out of your render to see the result? Give it a go!

Roy Andersson, You, the Living (Du levande), 2007 

Storytelling: simple gestures .

What is the story behind the render? Who are the people in it? Is it a gloomy Sunday afternoon or an exciting Friday night? Thinking about these coordinates will make your image all that more realistic, because it portrays a situation. Keep the details simple and original and you’ll avoid artificiality. Try a curtain moving from the wind instead of a person watching through the window and you’ll give your render a cinematographic touch that Eisenstein would be proud of.

Protagonists: dare to shoot friends and family.

Have you ever seen that picture where two businessmen are shaking hands? Yeah, we’ve seen it too. Everyone has. How about shooting friends and family instead of using stock photography? Dust off your camera, walk around your city and you’ll find beauty in the most ordinary of places. Your render will not only have a more natural look but also the right reflection of light to insert your annoying-yet-cute little sister into it.